When is Sale answers one question: should you buy now, or wait for the sale?
Search a clothing brand and you get its annual sale calendar for your market — when each sale usually starts and ends, how deep the discounts typically go, which categories get reduced, and how long it is until the next one. More than 50 high-street and DTC brands are covered today across the UK and US — Zara, H&M, Nike, Gap, Old Navy, Aritzia, Lululemon, Kohl's, Patagonia, Uniqlo and more — with region-specific calendars, so a UK shopper sees Boxing Day and the January sales while a US shopper sees Labor Day and Presidents' Day, rather than one calendar pretending to fit both markets.
The dates are built by tracking how each brand's sales have actually run in past years, and publishing the pattern rather than a guess. Brands are creatures of habit: a retailer that has started its summer sale in late June four years running will very likely do it again. Where a pattern is looser, the site says so instead of inventing precision — these are estimates, not promises, and no sale is ever claimed to be live right now.
It's the tool for the moment you've got something in your basket and you're wondering whether to click buy or hold out three weeks — and for planning the big ones, like Black Friday, brand by brand.
No account, no signup, no app, no browser extension, no ads, no email required. Search a brand, read the answer, get on with your day.
